Rose Lavelle, the 2017 number one draft pick in the National Women’s Soccer League, has signed a multi-year endorsement deal with New Balance.
She joined the Boston Breakers. Lavelle will wear New Balance cleats on the field and feature in a variety of ads.
“I am so excited to be joining New Balance as the first female soccer player for Team NB,” Lavelle said. “It’s especially meaningful that I’m now playing for a Boston team and wearing boots made by a Boston-based brand. I’m really looking forward to working with New Balance to help grow the brand and the game of soccer both domestically and internationally.”
Lavelle becomes New Balance’s first female soccer athlete.