Boston-based New Balance announced a long-term agreement under which the brand will serve as the official and exclusive athletic footwear and apparel supplier of the New England Patriots and Gillette Stadium.
This Spring, the Patriots are scheduled to open a new training center next to Gillette Stadium, officially named the New Balance Athletics Center, with surrounding practice fields branded as New Balance Practice Fields. The 160,000-square-foot facility will support training, strength, conditioning, and recovery. In the new venue, New Balance will “work closely with the team to provide product innovation for footwear and athletic apparel,” said New Balance in a media release.
New Balance will also serve as the presenting sponsor of the New England Patriots Training Camp as the team prepares for the 2026/27 season.
As a Cornerstone Partner of the Patriots Foundation, New Balance will collaborate with the organization to develop, support and promote charitable initiatives, serve as the presenting sponsor of the Patriots youth football programs (tackle and flag) to increase participation, access and community impact.
“New Balance is a brand that shares our deep roots in New England and our commitment to performance, innovation and excellence,” said Jonathan Kraft, president of the Kraft Group and owner of the New England Patriots. “As we look to the future, this new training facility will be a reflection of our relentless pursuit of improvement, providing our players and coaches with a world-class environment to prepare and compete for championships. We are proud to partner with New Balance, a company that understands what it means to represent this region with pride and to perform at the highest level.”
As part of the agreement, New Balance will also work with the New England Revolution, including youth soccer programs and clinics in New England, to support the growth of youth sports across the region.New Balance branding will be integrated year-round across in-stadium signage, on-field placement, Patriots Place, and Patriots digital, social and broadcast platforms.
Image courtesy of New Balance
