Event Marketer magazine recently announced that New Balance has received a Silver Award in the 2005 Ex Awards for their 2004 LaSalle Bank Chicago Marathon campaign. The award was received in the category of Best Activation of a Sports Sponsorship. GMR Marketing was the company's
agency for the campaign.
The 2005 Ex Awards drew a record-breaking 375 entries across 18 categories. A dozen brand-side judges screened the entries and scored them based on creativity, ideas, execution, and results. New Balance is the official shoe and apparel sponsor of The LaSalle Bank Chicago Marathon and has been an event sponsor since 1997.
