New Balance Athletics formed a licensing agreement with HandsFree Labs (HFL) to launch its own range of hands-free footwear.
“New Balance has a long history of innovation and craftsmanship, making them an ideal brand to work with as we continue to scale hands-free footwear globally,” said Gareth Hosford, CEO at HandsFree Labs and Kizik. “This represents another important milestone in bringing hands-free footwear to more consumers worldwide, and further validates both the accelerating market opportunity for hands-free footwear and the breakout consumer demand for HFL’s patented technologies.”
The first New Balance products featuring HFL’s hands-free technologies are expected to launch in Spring 2027.
