In celebration of National Running Day in the U.S., New Balance reimagined its Instagram platform to create an interactive experience
that allows users to explore epic running locations captured on camera
by everyone from Team New Balance athletes to every day runners from
around the world.
Runners around the globe have submitted through our #seemyrun campaign over the last two years.
Users can begin their journey on the @see_my_run Instagram account and at http://www.newbalance.com/see-my-run/ but where they go from there is completely up to them. Through the experience, users can discover and browse user-generated running photos and videos from all seven continents and more than 20 countries. Once inspired, runners everywhere are encouraged to lace up and join the experience by tagging their own running shots with #seemyrun for a chance to be added to the experience. This new #seemyrun Instagram experience went live at 10AM. It can also be followed at http://instagram.com/see_my_run with users encouraged to click “View more in Instagram” at the bottom to explore running around the world.