The story of the New Balance Athletic Shoe Co. will be told at 7 p.m. Saturday, March 19, on the History Channel, during an episode of “Modern Marvels: Made in the USA.”
The Boston-based company with an outlet store and factory in Skowhegan and offices and a factory in Norridgewock, is the only athletic footwear company still making shoes in the United State, according to the company website. The company also has a Maine factory in Norway.
The History Channel segment will feature New Balance employees making a sneaker from start to finish. Interviews are to include plant manager Patrick Welch of Readfield and others.
