New Balance announced it is expanding its Reconsidered resale program, launched two years ago, to include apparel.
“Reconsidered has been an impactful platform for New Balance consumers to access popular, like-new or gently worn styles while helping to extend the life of our footwear,” said Tracy Knauer, vice president of North America marketing and DTC. “We’ve seen an influx of new customers come to us through Reconsidered, so we’re excited to continue offering them even more options through our expansion into the apparel category.”
The program offers consumers the option to purchase pre‑owned New Balance footwear, as well as footwear and apparel from consumer returns with cosmetic imperfections that the company cannot sell as new product, which have been cleaned and inspected. Customers can also trade in gently worn New Balance shoes by mail or at over 100 NB retail stores and receive a voucher for accepted items toward a new purchase through its website or at participating U.S. New Balance retail locations.
Currently, New Balance is not offering apparel for trade‑in.
Image courtesy New Balance
