New Balance Canada has expanded its North American
corporate commitment to breast cancer research with its newly announced roles as Canadian Breast Cancer Foundation corporate partner and national sponsor for the CIBC Run for the Cure.
“We are more than thrilled to enter into this partnership because it extends New Balances corporate partnership with breast cancer research and community support across North America,” says Jon Ram, general manager for New Balance Canada. “Our work in the U.S. with the Susan G. Komen Breast Cancer Foundation Race for the Cure® began 14 years ago, and has continued to expand through our current role as a National Series Sponsor and the creation of our Lace Up for the Cure program.”
New Balance Canadas partnership with the Canadian Breast Cancer Foundation will support research funding and promote awareness of breast cancer. Through the New Balance Womens Challenge, they will provide prizes for the
top womens fundraising team in each Run for the Cure site. The company will also launch Running Room / New Balance Survivor Clinics, which will provide more than 500 breast cancer survivors the opportunity to train with
the Running Room for the 5K or 1K walk/run event as well as network and receive support.
Organized by the Canadian Breast Cancer Foundation, the CIBC Run for the Cure is a major highlight of October is Breast Cancer Awareness Month. The 2004 event takes place on Sunday, October 3 in 40 run sites across Canada and is the largest single day annual fundraising event dedicated to raising money for the fight against breast cancer.
“Our partnership with New Balance is an exciting new evolution for our organization,” says Carol Seidman, CEO of CBCF. “We believe the power of their brand and the leadership they will bring through associates
activities and marketing support will truly make a difference to our event and to our ability to create a future without breast cancer.”
