As reported here after the last Super Show, New Balance has officially confirmed that Moretz Sports will be its licensee to performance socks. The deal, which will be effective in January 2004, will see Moretz “manufacture, market and distribute New Balance performance socks in association with the New Balance sales force.”

NB CEO Jim Tompkins suggested that the decision was based not only on the company’s desire to support the needs of real athletes, but also expands New Balance’s support for domestic manufacturing.


>>> Seems like just yesterday that the North Carolina hosiery guys were all in trouble. We see real progress every day with existing — and upstart — mills and brands