Action Sports Retailer, ASR, has publicized dates for the 2011 season. The ASR Access Event will take place January 13-15 and the ASR Marketplace will follow August 18-20. Nielsen Business Media, which owns the show, said the scheduled dates and number of days for each were selected in response to the industrys developing sales and marketing requirements. Earlier dates will allow for fall line breaks, while providing brands the opportunity to conclude summer sales.
“ASR’s role is to provide an effective and convenient platform for retailers and exhibitors to conduct business,” says Andy Tompkins, VP of ASR. “The 2011 Access event will now come on the wake of retail holiday season momentum, when dealers have an accurate view of what’s trending and are ready to buy.”
Other ASR shows are slated for this year. ASR Marketplace for spring/summer will take place in San Diego, CA on August 13-15, 2010.
