Extraordinary Brands (EB), parent of Row House, Neighborhood Barre, CycleBar, and Rumble, is expanding its Neighborhood Barre footprint with four new franchise agreements. The new deals include multi-unit owners in North Carolina and Hendersonville, Tennessee. Extraordinary Brands (EB), parent of Row House, Neighborhood Barre, CycleBar, and Rumble
EB said in a media release that “it is important that existing Neighborhood Barre franchisees choose to reinvest by opening additional studios under the Extraordinary Brands umbrella and leadership. This repeat investment is a strong market indicator and a clear green flag for the brand’s long-term potential. It also reflects Extraordinary Brands’ unwavering focus on franchisee profitability, its north star since acquiring Neighborhood Barre, ensuring that growth is not only rapid but sustainable.”
EB said the Neighborhood Barre brand’s growth is concentrated in North Carolina and Tennessee, both of which are “ranked by the International Franchise Association among the Top 10 fastest-growing states for franchise development in 2025.”
The new agreements reportedly include three North Carolina locations, with one each in the Winston-Salem area, Raleigh-Durham and Charlotte, each said to be actively in lease negotiations, as well as a signed lease in Hendersonville, Tennessee, a suburb north of Nashville.
The owners of the Charlotte and Hendersonville locations are both multi-unit franchisees, reflecting Neighborhood Barre’s strategy of regional expansion near existing studios, designed to amplify brand awareness and strengthen local recognition for franchisees.
“Neighborhood Barre has always been about creating approachable, inclusive fitness communities, and we’re so excited to see our brand’s footprint expanding in markets where there’s strong demand for innovative and sustainable fitness options,” said Katy Richardson, COO of Extraordinary Brands and founder of Neighborhood Barre. “By growing in proximity to our existing studios, we’re able to maximize marketing efficiencies while giving franchisees the advantage of brand familiarity among consumers.”
The expansion comes as Barre has “experienced renewed growth in the global fitness market, which was valued at $1.2 billion in 2024.” The segment is forecast to “more than double to $2.5 billion by 2033, with a Compound Annual Growth Rate (CAGR) of about 9.0 percent beginning in 2026.”
“Barre lives in this rare space between intensity and restoration, effort and mindfulness,” added Katy. “As consumers seek smarter, more sustainable ways to move, it’s no surprise that barre is re-emerging as the workout of choice. It delivers exactly what today’s fitness consumer is searching for.”
Image courtesy EB/Neighborhood Barre
