Dreams, Inc., the self-described “vertically integrated leader in the licensed sports products industry,” has partnered with NCAA Football to launch the organization’s new e-commerce site, store.NCAAFootball.com.
“This is a wonderful partnership and we are so pleased to be working with the talented team at Dreams Retail,” said David Bertram, Vice President and Executive Director of NCAA Football. “We are excited to incorporate the company’s powerful e-commerce expertise and unparalleled passion for this business to offer college football fans an unmatched assortment of NCAA Football merchandise and drive our online business to new heights.”
The association with NCAA Football signifies Dreams, Inc.’s entrance into web syndication with the college market. This venture follows on other clients including the Philadelphia Eagles, AOL, USA Today and Sporting News.
“This is an exciting new alliance, and we are thrilled to be working closely with the professionals at NCAA Football,” said Kevin Bates, Dreams Retail President and FansEdge Founder. “We are confident that our e-commerce technology, coupled with our online marketing and cataloging expertise, will give college football fans across the country and across the globe a nearly unlimited selection of outstanding memorabilia and apparel. And, our superior customer service and same day shipping result in a great customer experience.”
