The NBA Store on Fifth Avenue had its “most successful November ever,” along with its “most successful shoe launch ever” with the adidas Originals NBA Superstar Collection.
The NBA Store saw November sales volume increase 7% over its previous highest month. With the Dec. 1 launch of the adidas Originals NBA Superstar Collection, the store claims is on track to have its most successful footwear month ever in December.
The adidas Originals NBA Superstar Collection marks the most successful shoe launch in the history of the NBA Store. The line is the first ever to include 30 sneakers one for each team in the NBA with the official NBA logo along with team colors and logos featured prominently on adidas most iconic lifestyle shoe: the Superstar.
The line is the first adidas and NBA co-branded footwear offered at retail since the announcement of the 11-year partnership making adidas the official uniform and apparel provider for the NBA, the WNBA and the NBA Development League. The NBA Store is an exclusive destination for all adidas/NBA footwear offerings.
“We launched with the adidas Originals Superstar because it revolutionized the game of basketball more then 35 years ago, and it remains a cultural icon that transcends the court. We are very happy with the result of this program so far; fans and consumers are responding positively to the union of our two authentic brands,” stated Ben Pruess, Global Director adidas Sports Heritage Division. “The adidas Originals NBA Superstar Collection is just the first of many great concepts to come, it is symbolic of the natural fit that we have and the longevity of our partnership with the NBA.”
“Such a successful launch of the adidas Originals NBA Superstar Collection at the NBA Store demonstrates why the relationship between adidas and the NBA works so well,” said Linda Choong, Vice President, Retail Group, NBA. “It also shows that the NBA Store is an ideal retail location to launch new products and reach fans.”
The following teams* are the ten most popular sold at the NBA Store:
*adidas Originals NBA Superstar sneaker only
The Top 5 most popular selling items at the NBA Store during the holiday shopping season are:
1. adidas NBA Superstar Collection
2. adidas NBA Authentic Jerseys
3. adidas NBA Replica Jerseys
4. adidas NBA Team Envy Short
5. adidas NBA Gametime Tee