The National Basketball Association is opening a new NBA Store inside the Shanghai World Expo – a six-month celebration of the city of Shanghai with exhibitions, events and forums dedicated to the theme of “Better City, Better Life.” The NBA Store, located in the Shanghai World Expo Culture Center, is the eighth store in China. It is the first store built with the NBA’s new global retail design and will become a permanent NBA icon in the city of Shanghai. 


The NBA Store at the Shanghai World Expo features a broad assortment of NBA merchandise including adidas jerseys, Spalding basketballs, footwear, memorabilia and souvenirs. It also features interactive elements, NBA game-action highlights and game photography.


“The love of basketball and excitement for the NBA in China is so strong that it made sense for us to unveil our new global retail design in Shanghai,” said Tim Chen, CEO, NBA China. “As people from around the world visit the Expo over the next six months, they will have the opportunity to connect with our brand and experience the NBA in this new interactive retail environment.”


Taking inspiration from the NBA game experience, the new store design features arena-style lighting, open ceilings, and basketball-inspired signage, as well as NBA game-action photography, game footage shown and other NBA trivia to bring fans closer to the game. Custom mannequins depicting traditional basketball positions will be featured throughout the store.


“The design of the NBA Store at the Shanghai World Expo Culture Center is an evolution of the NBA Store in New York City and represents an important step in continuing to connect with our fans around the world,” said Linda Choong, Senior Vice President, NBA Global Merchandising Group.