The NBA announced a multi-year partnership with Kitbag, Europe’s leading online sports retailer, to launch the
league’s official online store for Europe, the Middle East and Africa. 

  
Set
to launch in September 2012, NBAStore.eu will offer an extensive range
of NBA-branded products from the league’s official merchandise partners,
including adidas, the NBA's official outfitter, Spalding, Mitchell
& Ness, New Era and Forever Collectibles. Fans will also be able to
access exclusive products, including personalized jerseys and graphic
t-shirts. 
The site will initially be available
in English, French, Italian and Spanish with further languages to be
developed. Fans will be able to make purchases in local currency and
will benefit from a centralized European distribution point saving on
transit time and shipping costs. Local language customer service will
further enhance the e-commerce retail experience. 
“As
a leader in online sports retail in Europe, Kitbag is
the ideal partner to launch the first Europe specific NBA e-commerce
destination,” said Ben Morel, Senior Vice President of NBA Europe.
 “NBAStore.eu will provide NBA fans in Europe, the Middle East and
Africa with a localized e-commerce destination that will allow them
access to the vast array of NBA merchandise through which they can
express their passion for the game.” 
Andy
Anson, CEO of Kitbag, commented: “The NBA is an iconic brand with
tremendous global appeal and following. We are proud to be associated
with the NBA and delighted they have chosen Kitbag to become their
official online store partner. We are confident that our deep expertise
within the online sports retail sector will be a key asset as the NBA
strives to build its position in Europe, the Middle East and Africa.” 
Kitbag will also collaborate with the NBA to manage in-event retail stores at upcoming
events.