Nautilus, Inc. reported a net loss from continuing operations of $7.0 million, or 23 cents per share, for the second quarter ended June 30, 2010. Sales slid 23.7% to $30.6 million from $40.1
million a year ago.

Loss from
continuing operations in the second quarter of 2009 was $14.7 million,
or 48 cents per share, which included a pre-tax restructuring charge of
$11.8 million, principally related to a non-cash write-off of leasehold
improvements in connection with the reduction of leased office space in
the Company’s corporate headquarters facility.

For the quarter ended June 30, 2010, the company’s loss from continuing operations was $7.0 million, or 23 cents per share. Loss from continuing operations in the second quarter of 2009 was $14.7 million, or 48 cents per share, which included a pre-tax restructuring charge of $11.8 million, principally related to a non-cash write-off of leasehold improvements in connection with the reduction of leased office space in the Company’s corporate headquarters facility. The Company reported net sales of $30.6 million in the second quarter of 2010, compared to $40.1 million in the second quarter of 2009.

Operating loss was $6.8 million for the second quarter 2010, compared to a loss of $14.9 million for the second quarter 2009. Operating loss for the second quarter 2009 included the aforementioned $11.8 million restructuring charge.

For the second quarter of 2010, the Company’s continuing operations depreciation and amortization was $1.7 million, compared to $2.6 million for the same period in 2009. For the six months ended June 30, 2010, continuing operations depreciation and amortization was $3.5 million, compared to $5.2 million for the same period last year. The year-over-year decline in depreciation and amortization was mainly attributable to the 2009 write-off of the leasehold improvements associated with the Company’s corporate headquarters facility.

Loss from discontinued operations, net of tax, in the second quarter of 2010 was $3.7 million, or 12 cents loss per share, compared to a loss of $6.1 million, or $0.20 loss per share, in the second quarter of 2009. A significant portion of the remaining assets of the discontinued operation were sold in April 2010 and a majority of the loss from discontinued operations in the second quarter of 2010 was attributable to operations which have since been sold.

Net loss in the second quarter 2010 was $10.7 million, or 35 cents loss per share, compared to net loss of $20.8 million, or $0.68 loss per share, in the second quarter 2009.

As of June 30, 2010, the Company had no borrowings against its credit facility, cash and cash equivalents of $4.5 million, and a further $4.3 million of restricted cash. The Company had $2.8 million of assets of discontinued operations held for sale as of June 30, 2010.

At December 31, 2009, the Company had no borrowings, cash and cash equivalents of $7.3 million, and a further $4.9 million of restricted cash.

Comparative net sales by segment:
 
Three Months Ended   June 30, 2010   June 30, 2009   $Change   % Change
 
(thousands)
Direct $ 18,443 $ 28,200 $ (9,757 ) -34.6 %
Retail 11,820 11,356 464 4.1 %
Unallocated Corporate   379     546     (167 )   -30.6 %
Net Sales $ 30,642   $ 40,102   $ (9,460 )   -23.6 %
 
The Company’s second quarter 2010 net sales in its direct business declined compared to the second quarter of 2009, primarily due to a 40% year-over-year decrease in the rate of credit approvals by the Company’s Tier 1 third-party consumer credit financing provider during the respective periods. Net sales in the Company’s retail business increased 4.1% in the second quarter of 2010, compared to the same period in 2009, primarily due to customer demand for its newly redesigned fitness bikes and elliptical products, increased sales of free weight products and sales to new customers.

Management does not believe the credit quality of customers applying for credit in its direct business has declined in proportion to the reduction in the rate of credit approvals from its consumer credit financing providers. In early June 2010, the Company notified its Tier 1 financing provider that it would be terminating its agreement and was working to transition to a new financing provider. As previously announced, we entered into a new agreement on June 15, 2010 with GE Money Bank (“GE”) to become our new Tier 1 provider and offer customized private label consumer financing programs to our qualified customers. The Company began offering customers consumer credit financing programs from GE on August 9, 2010 and will fully complete the implementation in September. In anticipation of improved credit availability through GE, the Company reduced advertising expenditures in recent months and it expects to increase spending later in the year.

In addition, during the final two weeks of second quarter, the Company launched a new Tier 2 financing program that offers customized private label consumer credit financing programs to eligible customers not qualifying for credit arrangements offered by its Tier 1 provider.

Comparative segment operating income (loss):
 
Three Months Ended   June 30, 2010   June 30, 2009  
$ Change
  % Change
 
(thousands)
Direct $ (4,978 ) $ 577 $ (5,555 ) -962.7 %
Retail 1,333 1,191 142 11.9 %
Unallocated Corporate     (3,113 )     (16,690 )     13,577     81.3 %
Operating Income (Loss)   $ (6,758 )   $ (14,922 )     8,164     54.7 %
 
Consolidated gross profit margin in the second quarter 2010 was 44.0% of net sales, compared to 49.4% for the same period in 2009, reflecting a decline in the proportion of sales contributed by our higher margin direct business, as compared to our retail business. Gross profit margin in the direct business declined to 54.1% for the second quarter 2010, compared to 58.5% for the same period in 2009, primarily due to increased sales discounts, as well as lower sales volume. Gross profit margin in the retail business was 26.4% in the second quarter of 2010, compared to 27.3% in the second quarter of 2009. Higher gross profit margin in the second quarter of last year was attributable primarily to adjustments to previously recognized reserves for warranty costs.

Operating expenses in the second quarter 2010 declined by 41.8% to $20.2 million, compared to $34.7 million in the second quarter of 2009. Operating expenses in 2009 included the previously mentioned $11.8 million restructuring charge. The decline also reflects reduced selling and marketing costs, mainly lower advertising expenditures, as well as lower general and administrative costs resulting from cost reduction initiatives implemented last year.

NAUTILUS, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited and in thousands, except per share amounts)
 
  Three Months Ended   Six Months Ended
June 30, June 30,
2010   2009 2010   2009
Net sales $ 30,642 $ 40,102 $ 76,286 $ 94,157
Cost of sales 17,173   20,293   39,852   44,044  
Gross profit