Nautilus, Inc. opened its first-ever pop-up stores to accommodate the holiday shopping season.
According to Jeff Collins, vice president, retail sales for Nautilus, Inc., the pop-up shops are designed to test retail strategies in real-time with consumers, while immersed in authentic retail environments. The company plans to use its findings to better serve its retail partners.
Open through Jan. 31, 2016 in Santa Clara, California’s Westfield Valley Fair Mall and Hurst, Texas’ North East Mall, the stores allow shoppers to try before they buy. Featured products include the Bowflex Max Trainer M5, Bowflex SelectTech 552 Dumbbells, Nautilus E616 Elliptical and Nautilus┬« T616 Treadmill.