Nautica unveiled an assortment of casual lifestyle-inspired footwear for men, boys and girls in Footaction stores nationwide.
The footwear collection has a range of boat shoes, deck sneakers, and vulcanized styles for men, boys and girls, that complement the Nautica apparel category. The range includes seven styles for men, two styles for boys and one for girls. This new collection is available now in select Footaction stores in advance of the nationwide rollout in May. The retail price ranges from $45.00 – $80.00 for Men's (Size 7 – 13), $35.00-$45.00 for Boys' (Size 13 – 4) and $29.00 for Girls' (Size 13 – 4).
“We are pleased to have Footaction as a new retail partner,” said Karen Murray, President of Nautica. “Entering a specialty athletic retailer is a new area for the Nautica brand and we look forward to building a mutually successful business together.”
“Nautica is known for providing high-quality lifestyle products,” said Chris Santaella, Vice President, GMM of Footwear, Footaction. “We are excited to offer our Footaction customers this line of sport-inspired fashionable footwear this spring.”
To build awareness for the collection during the time of the launch, Footaction will host a promotion in NY/NJ area stores for a week starting April 28. By trying on a pair of Nautica shoes in store, Footaction shoppers will be able to enter on their mobile device for a chance to win a pair of tickets to see Usher live at the Nautica Concert Series at Prudential Center on May 7. The promotion will run from April 28 to May 4 with three winners being selected on May 5, 2011.
In addition, customers who make a purchase of Nautica Footwear in a NY/NJ Footaction store, or on Footaction.com, will receive a Nautica “Ship Happens” t-shirt, while supplies last.
