Nathan, the maker of hydration and visibility accessories, named French/West/Vaughan (FWV) as its public relations agency of record. Together, through strategic media relations, social media marketing and grassroots efforts, FWV and Nathan will broaden awareness of the brands groundbreaking performance offerings and Running Essentials specially engineered to help competitive athletes and active consumers alike run stronger and longer.
FWV is one of the nations leading independent public relations and brand communications agencies. Leveraging its extensive experience in the performance category, FWV will develop a comprehensive public relations campaign to increase brand recognition of Nathan products to a broad audience of active consumers across an array of sport disciplines. Campaign elements will include strong media relations, grassroots activities, influencer outreach and event sponsorships.
As our brand continues to drive strong growth through product innovation and category expansion, the time was right to partner with a PR agency to help tell our story. We wanted to find a team that not only shares our passion for an active life, but also understands our business, retailers and customers, said Brent Hollowell, VP of marketing for Nathan. FWVs people and past client experiences within the lifestyle, fitness and sports markets confirmed that this agency was a great fit for Nathan.
From first-time runners and weekend warriors to triathletes and ultrarunners, Nathans products are the foundation of a life in motion, providing the support athletes need to push their potential. The best-selling brand has been celebrated in the industry for its award-winning Running Essentials, including hydration and reflective vests, running paks, hydration bottles, belts, visibility solutions and much more. Nathans intuitive products also enable athletes to express their individuality through distinctive design features, colors and functions.
We knew of Nathans impressive reputation through our years working in the performance category, and many of our employees were already Nathan product users, said FWV Chairman and CEO Rick French. The opportunity to increase visibility of this remarkable brand and the people behind it was one we couldnt pass up. Were excited to help make Nathan products an essential part of every athletes life.
