Luxury online men’s store Mr. Porter plans to add an athletic clothing and gear section. Mr. Porter Sport will offer customers in more than 170 countries an
edited selection of the “best and most stylish” in performance gear from
25-plus brands across nine disciplines — including running, cycling,
tennis, golf, training, outdoor, swimming, sailing and overall fitness
accessories.
The site is at http://www.mrporter.com/sport.
More than 15 new and around 10 existing brands will be
introduced to Mr. Porter Sport, and will occupy a dedicated section on
the site.
New brands include: Arc’teryx, APL, Condor, Newton, 2XU, Castelli,
Fizik, Brooks England, Boast, RLX, TriggerPoint, Suunto, Oakley, Matuse
and Arena. Existing brands are: Nike, Iffley Road, Cafe du Cycliste, Lacoste,
Patagonia, Musto Sailing, Musto Shooting, Peter Millar and Sperry
“We are excited to launch Mr. Porter Sport, a dedicated area within mrporter.com that is focused on sport, performance and style. We know that sport and fitness are integral to our customers’ interests and day-to-day lives, so beyond offering the best in men’s fashion, we want to offer our global audience the best in men’s sports apparel as well. In keeping with our ethos of editing only the best brands within each category, we have chosen our sport brands based primarily on their technical performance properties, but also for their style,” says Toby Bateman, buying director, mrporter.com.
Mr. Porter Sport will launch additional disciplines and brands throughout the year, including ski and surf. The initial offering will cover more than 150 new products on the site.
Mr. Porter launched in February 2011 and has become a destination for men’s style. It’s men’s wear brands include Brioni, Givenchy, Gucci, Lanvin, ACNE, Burberry Prorsum, Paul Smith, Slowear, and Saint Laurent. It also provides content through its weekly online magazine, The Journal, and its bi-monthly broad print newspaper.
