Moving Comfort announced that the company has been named the ‘Official Sports Bra’ of the popular Rock ’n’ Roll Marathon and ½ Marathon Series.
This multi-year partnership kicks off with the inaugural Rock ‘n’ Roll Mardi Gras Marathon and ½ Marathon in New Orleans, February 28, 2010. Brooks®Sports Inc., the parent company of Moving Comfort, will be the footwear and apparel partner for Rock ’n’ Roll Marathon and ½ Marathon Series, producing the official licensed merchandise for all races as of February 1, 2010.
The Rock ’n’ Roll Marathon Series is considered the largest racing series in the world, with 305,000 active runners and 667,000 people attending their Health & Fitness Expo. Each unique city on the tour hosts a world-class event infused with live music at every mile, scenic courses, screaming spectators and a headliner concert.
“Moving Comfort believes that a fit woman is a powerful woman and with over half of the participants being female, we’re thrilled to partner with the Rock ’n’ Roll marathon series,” says Julie Baxter, Vice President of Moving Comfort. “We view sports bras as essential, technical equipment for active women. No one understands this more than the woman running a marathon.”
Rock ’n’ Roll race participants, along with Rock ’n’ Roll Health & Fitness Expo attendees, will be able to shop the Moving Comfort sports bra collection, including the just announced Spring 2010 line.
