Moving Comfort has advanced into the second phase of its philanthropic campaign with its “Support Your Girls” Pink Project. In honor of October National Breast Cancer Awareness Month, Moving Comfort will donate five dollars from the sales of their limited edition Support Your Girls Pink Project T-shirts ($30.00 MSRP) to Bright Pink.
Bright Pink was founded by Lindsay Avner who, upon graduating from college, learned that she tested positive for a mutation on the BRCA1 gene, an inherited alteration in the gene that can carry with it up to an 85% increased risk of breast cancer. Vowing not to let the disease strike her, as it had three generations before her, she opted to have a bilateral prophylactic mastectomy, one of the youngest patients to opt for the procedure. Lindsays personal experience inspired her to create Bright Pink, a national non-profit organization that strives to enlighten and empower high risk, young women to take control of their breast and ovarian health by providing education, support and a sense of community for a better, brighter future.
“We are thrilled to partner with Bright Pink in our latest Support Your Girls campaign,” said Julie Baxter, Vice President of Moving Comfort. “While there are many worthwhile organizations that promote breast health, it was important for our brand to partner with a foundation that educates young women. We applaud Bright Pink for empowering young women to take a proactive approach to their breast and ovarian health.”
The new Pink T-shirt to benefit Bright Pink features a graphic design with the powerful phrase “Support Your Girls”-in homage to the companys dedication to developing the best sports bras in the industry while at the same time fostering a community of fit and healthy woman of all ages. The T-shirt will be available August 2009 in stores nationwide and online.
