Texas-based Tri-Marketing Group has joined Mountainsmith as the new sales and marketing organization for Texas, Oklahoma, Kansas, Louisiana, and Arkansas. Tri-Marketing Group partners, Tim Goodwin and Greg Allen, are supported by a competent and professional team including Chris Robertson, Marc Fuentes, and Suzie Goodwin.

“The Tri-Marketing Group has the manpower, expertise, and organizational skills to provide superior service and support in such a large and diverse territory and we welcome them aboard,” stated Novak. “Their retail, sales, and athletic competition experience is well suited to Mountainsmith culture. ”

The group is well established in the bicycle, running, outdoor, ski, and motorcycle markets, representing such well-known and respected brands as Camelbak, Thule, Giro Sports, and Clif Bar. They will continue to build on Mountainsmith’s momentum in specialty shops by promoting targeted product assortments for the company’s customers.