Columbia Sportswear Company announced that Peter Rauch, a nearly 19-year veteran at Columbia Sportswear, has been appointed president of the Mountain Hardwear brand. Troy Sicotte, who had led Mountain Hardwear since June 2021, will transition to a new role as global vice president of sales for Mountain Hardwear.
Rauch transitions from his current role as general manager of Columbia Brand North America and brings nearly 20 years of leadership experience across the Columbia family of brands. Prior roles at the company include senior vice president, Asia Direct; senior vice president, chief transformation officer; and vice president, chief accounting officer.
“Throughout his career, Peter has built strong cross-functional partnerships, developed high-performing teams, and delivered meaningful business results,” said Peter Bragdon, president, Columbia Sportswear. “His deep understanding of our business, combined with his commitment to the outdoor industry and consumers we serve, positions him well to lead Mountain Hardwear into its next chapter.”
Columbia said that since joining Mountain Hardwear almost eight years ago and serving as president for nearly five years, Sicotte has “played a pivotal role in strengthening the brand and building a strong foundation for future success.” In Sicotte’s new role, he will focus on strengthening marketplace relationships. Sicotte joined Mountain Hardwear as vice president of sales, North America in 2018.
“We are grateful for Troy’s contributions and are excited about the leadership he will continue to bring to the brand,” said Craig Zanon, EVP, Europe Direct, Asia Direct and Emerging Brands. “His deep industry expertise, strong retailer partnerships and global perspective position him well to help drive the Mountain Hardwear brand’s next phase of growth and success.”
“As I transition into this new role, I am excited about Mountain Hardwear’s future and the opportunities ahead. I look forward to strengthening relationships with our marketplace partners and helping drive the brand’s continued growth,” said Sicotte.
Rauch and Sicotte will begin their new positions on September 28.
Images courtesy Mountain Hardwear
