Urban Outdoor Sales (UOS) has opened a showroom featuring Mountain Equipment, the UK mountaineering brand, and its other brand partners at the Outdoor Market Alliance (OMA) showrooms in Lakewood, CO.
The outdoor sales agency’s other brand partners include Optic Nerve, Groove Life, Baja Llama, Sunday Afternoons, Shinesty, Kamik footwear, and Hollow Sock.
Founded in 2020, the OMA is a non-profit association supporting community initiatives within the outdoor industry. The organization reports “providing 32,000 square feet of showroom and community meeting space in Lakewood, serving as a hub for independent sales agencies in the Rockies region.”
“As a collective of 25 independent agencies representing over 175 brands, OMA has become a destination for serious retailers looking for authentic outdoor brands with real mountain heritage,” offered Nick Patston, agency principal at UOS.
“This showroom represents more than just a physical space; it’s a statement about our commitment to the North American market and the value of face-to-face relationships in our industry,” said Bill Supple, managing director at Mountain Equipment North America. “The OMA environment provides the perfect platform to showcase Mountain Equipment’s heritage and technical innovation to retailers across the region.”
Patston added, “Our goal has always been to be the leading sales and service agency in the sporting, gift, work, and outdoor industries. We take a hands-on approach to surpass the goals of our brand partners and customers, and the showroom exemplifies this commitment.”
Image courtesy UOS
