Mountain Equipment named Elliott Nolan and his High Route Ventures agency as its new sales rep for the Rocky Mountain region, covering Colorado, New Mexico, Utah, and Wyoming.
The British maker of alpine gear and apparel said Nolan brings “more than 15 years of sales and marketing leadership across the outdoor and action sports industries.” He founded High Route Ventures in January 2025, he also represents Lems Footwear, Grivel and Hults Bruk.
“Elliott has strong relationships with and understands what independent specialty retailers need to grow the brand in the region,” said Anna Nikolaus, Mountain Equipment North American brand manager.
Before launching High Route Ventures, Nolan served as senior director of sales and marketing for Jack Wolfskin North America. Earlier in his career, he held North American sales manager roles at Ruffwear, served as market director–West for Arc’teryx Equipment, and was a regional sales manager for Amer Sports Corporation overseeing Arc’teryx, Salomon and Atomic sales teams across the Western region.
“Mountain Equipment is a brand with real technical credibility, and a story that resonates strongly with the region,” said Nolan. “I’m looking forward to growing the brand and supporting the great partnerships in the territory.”
Image courtesy Mountain Equipment
