Outdoor & Sports Company (OSC, Inc.), the North American distributor for Mountain Equipment and Bridgedale, has promoted Anna Nikolaus to brand manager, a newly created role, overseeing sales and marketing for both brands across the U.S. and Canada.
Nikolaus’ appointment takes effect July 1, 2026.
Previously, Nikolaus was the marketing manager at OSC, Inc., and will serve as the primary contact for Mountain Equipment, a specialist manufacturer of technical outdoor clothing and equipment, and for Bridgedale, the UK-based performance sock brand. In her expanded role, Nikolaus is expected to work closely with brand leadership in the U.K. to align the company’s North American strategy with global priorities.
“Anna has been an integral part of building both brands in North America, and her deep market knowledge and passion for these brands made her an obvious choice for leading them as I step back,” said Bill Supple, North American managing director at OSC, Inc.
At the end of June, as part of a planned transition, Supple will move into a senior advisor role, continuing to provide support to the brands.
Image courtesy Bridgedale
