Haas Outdoor Holdings, parent company of a variety of outdoor brands, including Mossy Oak Brand Camo, has promoted Ben Maki to Senior Vice President, Chief Marketing Officer.
Maki has been a part of the Mossy Oak team for over five years and the company said he has made a significant impact on the direction and messaging of the Mossy Oak Brand. Maki manages a team of internal talent that oversee all brand messaging through the variety of media vehicles available today. Prior to Mossy Oak, Maki worked for Russell Corporation marketing the Mossy Oak Apparel Brand.
“Ben is the type of guy that lives our brand every day. He's been a hunter his whole life but finds even more pleasure in managing his farm and spending time in the field with his family,” said Mossy Oak Founder and CEO Toxey Haas.
In his new role, Maki will continue to manage all consumer and trade messaging as well as govern overall brand strategy and direction. In addition, he will be tasked with developing stronger integration with Sales and Licensing as well as the broader family of enterprise brands within Mossy Oak.
“Working at Mossy Oak is a dream job for a guy like me,” said Maki. “My whole life has been defined by the outdoors, so I consider myself blessed to find a career that challenges me to grow personally and professionally but constantly keeps me connected to the outdoors. I'm extremely proud to be a member of the Mossy Oak Family.”
