Moosejaw and Patagonia were able to multiply a joint $10,000 pledge to non-profit conservation groups 11-fold through their recent 'Moosejaw X Patagonia Charity Challenge Thing.'
Moosejaw used Facebook and Twitter to ask their customers to nominate their favorite environmental charities. From those nominations, The Patagonia Environmental Grants Council handpicked 16 charities to be a part of the project. With furious fundraising up until the last second of the contest, the final results were very close. The League to Save Lake Tahoe, placed first by raising over $27,000, winning $5,000. Coming in at a close second and winning the $3,000 prize was The Leelanau Conservancy of Michigan with over $26,000. The Michigan Land Use Institute, with $17,728, placed third in total funds raised and won $2,000 from Moosejaw and Patagonia.
Bob Sutherland, owner of the Michigan-based food and gift basket retailers Cherry Republic, then stepped in to match Moosejaw and Patagonia’s contributions to both Northern Michigan charities. After a late donation of $2,000, the extra $3,000 from Moosejaw and Patagonia, and a $3,000 match from Cherry Republic, the Leelanau Conservancy raised $34,567. The Michigan Land Use Institute came out with $21,728, with the extra $2,000 from Moosejaw and Patagonia, and a $2,000 match from Cherry Republic.
“Our mission for The Moosejaw X Patagonia Charity Challenge Thing wasn’t just to raise money for a cause, but also to drive engagement and gain exposure for the environmental issues that matter most to our communities,” explains Eoin Comerford, Moosejaw CEO.
Although the contest may be closed and the bonus donations have been awarded, you can still donate to the various charities through the project’s Crowdrise Page. Crowdrise is a crowd-sourced fundraising platform and if you’re considering a donation to any cause, just recall Crowdrise’s candid mantra, “If you don’t give back, no one will like you.”
