Canadian outerwear and ready-to-wear brand Moose Knuckles has appointed Ludovico Bruno as global creative director and Raif Adelberg as design director.
Under the leadership of CEO Ellen Kinney, Moose Knuckles also reported that it is “accelerating its transformation from a seasonal outerwear label into a global luxury lifestyle brand.”
“Ludovico brings a rare balance of technical precision and creative instinct with a luxury mindset. His work fuses craftsmanship with modern POV, allowing us to evolve our design language while staying true to our roots — Canadian at heart, global in mindset, and bold in our identity,” said Kinney. “Raif complements that vision through his deep understanding of product design and cultural storytelling, shaping the attitude and authenticity that define who we are. Together, they represent a powerful blend of artistry, innovation, and craftsmanship that will guide Moose Knuckles into its next era.”
As global creative director, Bruno will oversee the brand’s creative direction across collections, campaigns, collaborations, and marketing. Having consulted with Moose Knuckles since 2024, the company reported “he has been instrumental in refining the brand’s design language — introducing sharper silhouettes, material innovation, and a stronger balance between luxury and function.”
“This moment is about evolving Moose Knuckles while retaining our irreverent spirit,” said Bruno. “We design for people who move through the world with confidence and want clothing that connects on a personal level — pieces built with authenticity, purpose and attitude. Our aim is to create a visual and cultural identity that feels alive and unmistakably Moose Knuckles.”
Working closely with Bruno, Adelberg joins as design director, bringing over two decades of experience that “bridges craftsmanship, culture and modern luxury,” said the company in a media release. He was the founder, creative director and designer of wings+horns, Maison François Marie, and Her_Man. Earlier in his career, he founded Richard Kidd. He also worked on collaborations with Stüssy, Buscemi, Comme des Garçons and Undefeated, as well as leading bag designs at Herschel Supply Co.
“Fashion is just another accessory for someone who has great style. It’s not about chasing what’s cool; it’s about creating something honest,” said Adelberg. “I design from instinct, and I believe luxury lives in the experience — how a jacket feels, moves and lasts. With Moose Knuckles, the goal is simple: craft that reflects Canada’s character and a quiet confidence you can wear every day.”
Image courtesy Moose Knuckles
