Monopoint Media, based in Minneapolis, will launch the online counterpart to “The Gear Junkie,” Stephen Regenold's
nationally-syndicated newspaper column, at www.THEGEARJUNKIE.com. THEGEARJUNKIE.com is a site devoted to the outdoors, health, fitness, adventure travel, and all the gear and equipment associated with those pursuits. It launches with hundreds of pages of content, including a four-year archive of gear reviews, interactive photo essay
slideshows, a daily blog, adventure-travel feature stories, a directory to outdoors companies, and a weekly gear giveaway contest.

“This site will be a one-stop online publication for outdoor
enthusiasts and adventurers,” said Regenold, who will serve as Editor
and Publisher. Mike Santi, a veteran of Internet business-development
and advertising, is Online Publisher of THEGEARJUNKIE.com. Designer
John Peacock serves as Director of Technology and Design. The
Monopoint Media group is headquartered in Minneapolis.

The backbone to THEGEARJUNKIE.com is Regenold's archive of hundreds
of gear reviews written weekly for the past four years. The site's
Gear Review Archive features a searchable database of Regenold's work.
All reviews contain multiple images, 400+ words of copy, company
contact and pricing information.

“The Gear Review Archive is one of the Web's most comprehensive
collections of detailed and honest product gear reviews for the
outdoors,” continued Regenold, who is an accomplished endurance
athlete known to test gear to death during extreme events like the
Primal Quest Adventure Race and The Arrowhead 135. Regenold offers
strong opinions on gear, both pro and con. “There are no regurgitated
press releases here,” he said.

Tents, backpacks, mountain bikes, knives, energy bars, flashlights,
wetsuits, headlamps, kayaks, travel luggage, and footwear of all kind
are among the items reviewed. An extensive Video Gear Review section
is in the works, where Regenold will test products live for the camera
at locations around the planet.

“Traffic for the site will come organically from the Web as well as
from Regenold's established base of readers,” said Mike Santi, Online
Publisher.

Syndicate newspapers for The Gear Junkie column include: Seattle
Post-Intelligencer, Albuquerque Journal, Reno Gazette-Journal, Spokane
Spokesman-Review, LA Weekly, St. Paul Pioneer Press, Greensboro
News-Record, Redding Record Searchlight, and Billings Gazette. It also
runs on MountainZone.com. Total weekly circulation: 2 million+

In addition to The Gear Junkie column, Regenold is a frequent
contributor to New York Times Travel. His stories on adventure travel

including topics as far flung as skijoring, ice climbing,
canyoneering and riverboarding — debut with the launch of
THEGEARJUNKIE.com
Other sections of the site include:

>INTERACTIVE SLIDESHOWS — Interactive photo essays on adventure
travel, new gear and trends in outdoor sports as told via the visual
medium of a slideshow.

>”DAILY DOSE” BLOG — Daily thoughts, opinions and ruminations on new
gear, adventure travel and the outdoors industry from The Gear Junkie
himself, Stephen Regenold.

>THE GEAR JUNKIE WEEKLY COLUMN — Hot off the Press. . . This page
will feature The Gear Junkie's new nationally-syndicated newspaper
column each week.

>GEAR JUNKIE ADVENTURES — Adventure travel stories written by Stephen
Regenold, a New York Times contributing travel writer.

>GEAR JUNKIE E-NEWSLETTER — Weekly email newsletter delivered to
thousands of opt-in readers. Note: Coming this fall.

>WEEKLY GEAR GIVEAWAY — Reader gear giveaway contest, running weekly
for four months to celebrate launch of THEGEARJUNKIE.com.