Major League Baseball has expanded its exclusive alliance with Victoria's Secret's Pink brand to include 12 more teams.
Pink, which was formed in 2004, and MLB launched their partnership in
2010 with 11 teams. It was the first professional sports relationship
for VS Pink. That will now expand to 23 teams
The co-branded line also will be available in more than 360 Victoria's
Secret stores and MLB stadium stores spanning each of these teams'
markets.
The PINK MLB collection originally included
Boston Red Sox, Chicago Cubs, Chicago White Sox, Los Angeles Angels of
Anaheim, Los Angeles Dodgers, Minnesota Twins, New York Mets, New York
Yankees, Philadelphia Phillies, San Diego Padres and St. Louis
Cardinals, marking the first professional sports relationship for VS
PINK.
The Spring 2011 collection will also feature the Arizona Diamondbacks,
Baltimore Orioles, Cleveland Indians, Colorado Rockies, Detroit Tigers,
Milwaukee Brewers, Oakland Athletics, 2010 World Series Champion San
Francisco Giants, Seattle Mariners, Tampa Bay Rays, Texas Rangers and
Washington Nationals. All 30 clubs will be presented in 2012.
The collection include tees, sweats, hoodies and tanks.
The extension of this product line continues the successful efforts of MLB to connect with its extensive female fan base. In 2010, MLB Properties said it had its best year ever in merchandise sales, and in the past two years alone, MLB has doubled its women's apparel business, as more female fans look for new and fashionable ways to support their favorite teams.
“Most teams are now represented in the VS PINK selection, and based on
last year's strong interest in select markets, we think this will
immediately become a hot apparel line at the MLB.com Shop,” said Noah
Garden, executive vice president of commerce at MLB Advanced Media. “The
Spring 2011 collection is there now for 23 clubs, and as more and more
female fans look for fashionable ways to support their favorite teams,
this Shop addition is going to make a lot of people happy as the season
starts.”
