Mitchell & Ness Nostalgia Co. has partnered with Jordan Brand, a division of NIKE, Inc. in a three-year exclusive agreement that will feature a collection of authentic on-court uniforms commemorating defining moments of Jordans NBA career. This will be the first time ever that a non-NIKE brand will appear in select NIKEtown outlets around the country.
The first jersey in the collection, a historically accurate reproduction of Jordans 1987 Bulls road jersey, will be released Saturday, February 17th and will coincide with NBA All-Star Weekend and the 2007 Slam Dunk Contest. This years Slam Dunk Contest marks the 20th Anniversary since a young Michael Jordan took flight from the free throw line in 1987 and captured his first ever Slam Dunk Championship.
“It is a privilege for our brand to be associated with the Jordan Brand and one of the greatest athletes of all time”, said Sean McKinney, President of Mitchell & Ness. “We felt that All Star Weekend in Las Vegas presented the perfect opportunity to introduce this historic collection to the world.”
The limited edition run of 500 jerseys will come encased in a handmade wooden collectors box and includes interior detail such as faux lizard skin, a commemorative 20th Anniversary patch and a signed letter of authenticity. The authentic jersey will be manufactured to the exact specifications of the original and will include special labeling to reflect the order in which it was produced.
“Twenty years ago, Michael Jordan taught the world how to fly with his performance in the 1987 Slam Dunk Contest and captured the hearts of a new generation of basketball fans,” said Larry Miller, Vice President and General Manager of Nike Basketball. “This authentic collection is a dream for those fans, providing them a trip down memory lane to look back at Michaels illustrious career through the uniforms that he has worn.”
