Misto Holdings, owner of the Fila brand and majority shareholder in Acushnet, Inc., the parent of Titleist and Footjoy brands, will relocate its headquarters to Gangnam, Seoul, Korea.
According to a regulatory filing reported on December 16 regarding the acquisition of a new headquarters building, Misto Holdings plans to relocate its office to Cykan Tower in Nonhyeon-dong, Gangnam-gu, Seoul, in 2026. The move is intended to address the “growing demand for talent and office space driven by business expansion, while improving the work environment to enhance operational efficiency and productivity.”
In April 2025, Misto Holdings changed its corporate name from Fila Holdings to Misto Holdings under the banner “Redefining Boundaries” and has since been building a foundation for sustainable growth by strengthening its global brand portfolio and enhancing synergies across brands. Since then, the company has continued to expand its organization through the growth of its Greater China licensing and distribution business and the addition of new brands to its portfolio.
Amid an uncertain business environment marked by the pandemic and rising interest rates, ownership of key office properties has reemerged as a critical asset for enhancing corporate stability. As competition to secure top talent intensifies, the location of a headquarters has become an increasingly important factor in attracting talent and fostering organizational engagement.
Cykan Tower, located in Nonhyeon-dong, Gangnam-gu, is situated in one of Seoul’s core business districts and offers accessibility along with proximity to a wide range of commercial and industrial infrastructure. In connection with its relocation to its new headquarters, the company stated in a media release that it “aims to strengthen talent acquisition, enhance collaboration across the group and further focus on its strategic and subsidiary management functions as a holding company.”
The total investment related to this asset acquisition amounts to approximately KRW 195 billion, representing approximately 3.5 percent of the company’s consolidated total assets. The company stated it “views the investment as within a manageable range and unlikely to impose a significant financial burden and expects it to contribute positively to mid- to long-term asset portfolio diversification, given the asset value and liquidity of commercial real estate in the Gangnam area.”
A Misto Holdings spokesperson stated, “This headquarters relocation represents an important milestone that goes beyond a simple expansion of office space, as it advances our global management framework and strengthens the foundation for sustainable growth. We will continue to pursue investments that enhance shareholder value and reinforce our long-term competitiveness.”
