Nike and BSN Sports entered a long-term contract extension with the Middle Tennessee State University Athletics (MTSU) department, which began in 2014.
BSN Sports will continue to be the exclusive service provider for Nike uniforms, apparel, footwear, accessories, and equipment. The enhanced partnership “will maximize the university’s buying power by strategically consolidating annual purchases. It will also enhance marketing and promotional opportunities, generate NIL opportunities for student-athletes and provide increased incentives, rebates, discounts, and performance bonuses for Blue Raider championships and postseason appearances,’’ said BSN Sports in a media release.
As part of the agreement with BSN Sports, the MTSU Sideline Store provides the athletics department with a cash royalty on all online purchases and the school’s athletic department the opportunity to create team-specific pop-up stores, with a portion of all sales going back to each respective program.
“We have been proud partners with Nike for over a decade, and we could not be more excited to continue our outstanding relationship with them and BSN Sports,” said Director of Athletics Chris Massaro. “Being affiliated with Nike provides our current student-athletes with the highest quality of equipment and gear to compete at a championship level.”
“We’ve been honored to be part of the continued growth of Blue Raiders Athletics,” said Todd Northrop, SVP of BSN Sports Collegiate Select and Pro Select Division. “We’ve seen some incredible moments for so many athletes, coaches and fans, and look forward to sharing in many more memories while providing the best in apparel, gear and fanwear.”
Image courtesy Middle Tennessee State University Athletics
