MIPS AB, a leader in helmet safety technology, announces the creation of a North American advisory board, which will focus on opportunities to improve helmet safety standards in the NHL and NFL.
Two key appointees, Ken Yaffe, a long-time executive at the National Hockey League and Pär Arvidsson, an expert in emerging growth companies will lead the MIPS advisory board and identify partnerships and opportunities in the hockey and American football markets.
“Our hope is for MIPS technology to be a non-negotiable ingredient in any sport that requires a helmet,” says MIPS CEO, Niklas Steenberg. “This brain technology is globally patented and fully functional to be implemented into helmets for every kind of sport.”
As more and more pro athletes suffer concussions in sports, MIPS is scientifically proven to reduce the risks of brain injuries. The patented Multi-Directional Impact Protection System (MIPS) is a revolutionary brain protection technology used to create the safest helmets on the market. Concussions are most often caused by angled impacts that create rotational violence to the brain. MIPS utilizes either a low friction layer on the inside of the helmet liner for inmold helmets or a low-friction layer between the outer shell and liner for hard shell/two piece helmets to absorb much of the energy created by both unilateral or oblique blows to the head. By mimicking the brain’s own protective mechanisms, MIPS can significantly minimize brain injuries.
Ken Yaffe, President of Yaffe Sports Ventures, LLC, has 20 years of executive experience in the NHL managing the league’s international business ventures. Yaffe served as the senior vice president and managing director of NHL International before most recently working as the senior advisor to the league’s Deputy Commissioner, managing league business matters. Prior to joining the NHL, Yaffe was president of Yaffe Sports & Entertainment (YSE). His firm's primary focus was property-based marketing including product and promotional licensing, and sports event packaging. He also held the position of Director of Marketing at ProServ, Inc., where he managed events and developed marketing programs for the firm’s top athletes including Michael Jordan.
Pär Arvidsson has over 20 years of experience as an investor and general manager of emerging growth companies. He is the founder and active Managing Director of Snowshoe Capital, an investment and advisory firm and has founded multiple companies. Prior to Snowshoe Capital, Arvidsson was Co-Founder and Managing Director of GameChange Ventures, an early stage venture capital fund. Pär is a former member of the Swedish National Swimming Team, he won an Olympic Gold Medal in 1980, and established new world records.
MIPS is the global leader in helmet safety technologies with its revolutionary and patented MIPS Brain Protection System (Multi-directional Impact Protection System). MIPS supplies its patented MIPS system to manufacturers of motorcycle, equestrian, ice hockey, American football, bike and ski/snowboarding helmets all over the world. MIPS was founded in 2001 and has its roots in biomechanical and neuroscience research at the Royal Institute of Technology and the Karolinska University Hospital Institute in Sweden, two of the world’s leading technical and medical universities. The company is based in Stockholm, Sweden.
“Our hope is for MIPS technology to be a non-negotiable ingredient in any sport that requires a helmet,” says MIPS CEO, Niklas Steenberg. “This brain technology is globally patented and fully functional to be implemented into helmets for every kind of sport.”
As more and more pro athletes suffer concussions in sports, MIPS is scientifically proven to reduce the risks of brain injuries. The patented Multi-Directional Impact Protection System (MIPS) is a revolutionary brain protection technology used to create the safest helmets on the market. Concussions are most often caused by angled impacts that create rotational violence to the brain. MIPS utilizes either a low friction layer on the inside of the helmet liner for inmold helmets or a low-friction layer between the outer shell and liner for hard shell/two piece helmets to absorb much of the energy created by both unilateral or oblique blows to the head. By mimicking the brain’s own protective mechanisms, MIPS can significantly minimize brain injuries.
Ken Yaffe, President of Yaffe Sports Ventures, LLC, has 20 years of executive experience in the NHL managing the league’s international business ventures. Yaffe served as the senior vice president and managing director of NHL International before most recently working as the senior advisor to the league’s Deputy Commissioner, managing league business matters. Prior to joining the NHL, Yaffe was president of Yaffe Sports & Entertainment (YSE). His firm's primary focus was property-based marketing including product and promotional licensing, and sports event packaging. He also held the position of Director of Marketing at ProServ, Inc., where he managed events and developed marketing programs for the firm’s top athletes including Michael Jordan.Pär Arvidsson has over 20 years of experience as an investor and general manager of emerging growth companies. He is the founder and active Managing Director of Snowshoe Capital, an investment and advisory firm and has founded multiple companies. Prior to Snowshoe Capital, Arvidsson was Co-Founder and Managing Director of GameChange Ventures, an early stage venture capital fund. Pär is a former member of the Swedish National Swimming Team, he won an Olympic Gold Medal in 1980, and established new world records.MIPS is the global leader in helmet safety technologies with its revolutionary and patented MIPS Brain Protection System (Multi-directional Impact Protection System). MIPS supplies its patented MIPS system to manufacturers of motorcycle, equestrian, ice hockey, American football, bike and ski/snowboarding helmets all over the world. MIPS was founded in 2001 and has its roots in biomechanical and neuroscience research at the Royal Institute of Technology and the Karolinska University Hospital Institute in Sweden, two of the world’s leading technical and medical universities. The company is based in Stockholm, Sweden.
