The Milwaukee Athletic Department signed a five-year agreement with Adidas and BSN Sports, making BSN Sports the official provider of Adidas gear for all 15 Milwaukee Athletics programs.
This will continue the Panthers’ decades-long partnership with Adidas.
“Milwaukee Athletics is thrilled to continue our long-standing partnership with Adidas as our official footwear, apparel, and equipment provider,” Milwaukee Director of Athletics Amanda Braun said. “We are equally excited to begin a partnership with BSN Sports and their Milwaukee-based support team to assist our coaches and staff in outfitting our student-athletes with the latest quality and performance-based Adidas products.”
“BSN Sports is proud to partner with Milwaukee Athletics and Adidas to take the Panthers brand to the next level,” said Mark De Feyter, Director of Collegiate Select at BSN Sports. “This partnership brings tremendous value to MKE Athletics, giving coaches and teams elite service, expert support, and access to top-tier performance apparel.”
This agreement takes effect on July 1, 2026, prior to the start of the 2026/27 athletic season.
Image courtesy Milwaukee Athletics
