Eagle Creek has promoted Michael Millenacker to vice president of sales. In his new role, Millenacker will take on full responsibility for Eagle Creek's North American sales force, spearhead new business development initiatives and assist Eagle Creek's action sports brand, Clive in business development and strategic planning.

Millenacker joined Eagle Creek three years ago as sales manager for the outdoor market, and was quickly promoted to director of sales, a position he held for the last two years. “Michael has been relentless in a very difficult market and demonstrated a work ethic and skill set that earns him this promotion,” said Ricky Schlesinger, executive vice president of sales and marketing.

Millenacker has made extensive contributions to the development and implementation of sales programs, and works closely with marketing and product development to ensure that new and existing products exceed customer expectations.

Prior to joining Eagle Creek, Millenacker served as sales and marketing director for Royal Robbins, an outdoor and travel clothing company based in Modesto, Calif.