Midspring Sport, the women’s golf and leisure apparel brand based in Winnetka, IL, appointed Asa Harp as the new chief operating officer (COO) of wholesale. Harp joins the company with a 25-year history working in the golf industry, most recently as merchandise manager at The Quarry Golf Club.
Midspring Sports said, “With a proven track record in P&L management, sales forecasting, data management and policy implementation, Harp has consistently delivered strong results. Notably, Harp is an expert in leveraging technology platforms and CRM tools to optimize processes and enhance organizational cohesion.”
In this new role, Harp will oversee the strategic direction and execution of wholesale operations.
“Asa’s deep industry knowledge and experience as a green grass buyer makes her the ideal leader for our wholesale division,” said CEO and Founder Shannon Arniel. “Her expertise will be instrumental as we scale our operations and continue to “Elevate Your Dress Code”
Images courtesy Midspring Sport
