Michelin North America, Inc. announced a new distribution partnership with J&B Importers, Inc., supporting Michelin bike tires in the U.S.
“Partnering with J&B Importers, Inc. allows us to better serve independent bike dealers with faster access to Michelin’s trusted tire technologies,” said Justin Brock, vice president of sales, recreational products for Michelin North America, Inc. “This is a key step in expanding our footprint and supporting the cycling community with products that deliver performance and durability.”
Michelin said the partnership comes ahead of plans to expand its tire line, including road, mountain, gravel, and city tires, “significantly” starting January 1, 2026.
“We’re proud to welcome Michelin to our distribution portfolio. Michelin is a globally respected brand known for innovation and performance,” said Phil Sweet, general manager at J&B Importers, Inc. “This partnership allows us to offer our dealers access to premium bicycle tires backed by a legacy of excellence, and we’re excited to grow the assortment in the months ahead.”
Image courtesy Michelin
