Merrell plans to enter the barefoot category through an exclusive collaboration with Vibram, well known Five Fingers barefoot concept.
Merrell said the outsole design aids in multi-directional movement and adaptability.
In other categories, new modern outdoor designs for women include: the Avian Light collection, an agile, fast and light, fashion-forward multi-sport collection, and Mezame, a line of casual slides with flippable massaging footbeds that are ideal for apr̬s outdoor activity. For the multi-tasking outdoor man, the Bushwhack collection combines bike-specific engineering with hiking comfort for go-anywhere performance Рfrom single track, to the trail and the pub. These collections will be available through Merrell retailers and at www.merrell.com in February 2011.
“The spring offerings are the fruition of our new product development team and are the work of best-in-class designers and developers,” said Bill Dodge, Vice President – Outdoor Group Product Development at Wolverine World Wide. “The goal this season is to continue to innovate with design-driven footwear collections that stay true to Merrell's heritage of versatile outdoor performance, and move the needle with pioneering technologies, concepts and collections. We're very excited about this season and the future of the brand.”
