Merrell, a division of Wolverine World Wide, has hired Boston-based Hill Holliday as its advertising agency of record.
Merrell had been working with a group of small shops but consolidated its marketing efforts with Hill Holliday to focus its creative efforts in one larger shop.
“We were impressed with Hill Holliday's passion for Merrell and their belief in our growth potential,” Merrell VP-Global Marketing Craig Throne said in a statement. “The agency's big-picture approach to modern marketing … from big brand ideas to retail solutions, is an ideal fit for Merrell's future brand direction.”
Hill Holliday CEO Mike Sheehan said that part of the reason the agency got the win was it “track record of leveraging customer loyalty to expand a brand's presence and help business.”
A promo for the Spring 2013 collection is expected to be the agency's first work for Merrell.
