Mephisto USA has appointed Logan Bird, the company’s VP of Omni-Channel Sales, as its next president and CEO, effective February 1, 2026. Current CEO Rusty Hall is retiring after six years in the role and 50 years working in the footwear industry.
Logan Bird brings extensive experience across global omni-channel commerce, wholesale strategy and international market leadership to the role. Since joining the company in 2023 as VP of Omni-Channel Sales, he has led the brand’s digital evolution and helped unify wholesale, retail and direct-to-consumer strategies. Prior to Mephisto, Bird held senior leadership roles at Lands’ End for six years, including head of Strategic Partnerships, Third-Party E-commerce/Wholesale, and country manager and head of Japan. He began his career at Zappos as a senior digital portfolio manager.
“Mephisto has an incredible legacy built on craftsmanship, comfort and trust,” said Bird. “As I step into this role, my focus is on building thoughtfully on that foundation, investing in our people, our partners and our customer experience, so Mephisto continues to grow with purpose and confidence in the years ahead.”
Rusty Hall has had a career that may have covered all aspects of the footwear business, from retail management and ownership to leading global wholesale organizations.
Hall entered the shoe industry in 1975 in Mesquite, TX, beginning as one of the youngest store managers for Thom McAn Shoes before rising through leadership roles at Milgram Kagan. He later owned and operated seven Connie Stores in Texas before transitioning to wholesale leadership roles at Easy Spirit, SoftWalk and Phoenix Footwear.
In 2010, Hall joined Mephisto USA as president and CEO at the invitation of the Michaeli family, who have owned and led Mephisto since its founding.
During his tenure at Mephisto USA, he guided the company through pivotal moments, including the pandemic, while strengthening retail partnerships, expanding digital capabilities and reinforcing the company’s position in the comfort footwear space. Under his leadership, iconic styles such as the Mephisto Match saw renewed cultural relevance, earning coverage in national fashion outlets and connecting the brand with a new generation of consumers.
“I will always have a deep love for the Michaeli family, who trusted me to be a steward of their brand,” said Hall. “As I worked on my succession plan, it was important to identify a leader with innovative vision and strong strategic insight. I am very proud to leave Mephisto USA in Logan’s hands.”
Images courtesy Mephisto USA
