The Tommy Hilfiger Group, which is wholly owned by PVH Corp., announced that British golfer Melissa Reid will serve as the ambassador for the Tommy Hilfiger women's golf line. The 24 year old, who placed second on the Ladies European Tour last year, will represent the brand by wearing select pieces from the women's golf collection beginning with this season's first LPGA Major Championship – the Kraft Nabisco Championship – to be held in Rancho Mirage, California on March 29th. Reid joins Keegan Bradley, the 2011 PGA Championship winner and PGA Tour Rookie of the Year, as an ambassador for Tommy Hilfiger Golf.
“I am excited to introduce Melissa Reid as the brand ambassador for our women's golf collection,” said Tommy Hilfiger. “She is one of the most promising talents in the game today and a perfect representative of the classic, American, cool spirit of the Tommy Hilfiger brand.”
“I'm very excited to be wearing Tommy Hilfiger Golf on the Tour this year,” commented Melissa. “I've always loved the Tommy Hilfiger style and to be able to wear the clothing on the course will be great. They have a really wide selection of colors and styles that will work well for me both on and off the course.”
Mark Fletcher, President of Fletcher Leisure Group, the global licensee for the men's and women's Tommy Hilfiger golf lines, said “We are honored to have Melissa join the team. In just a few years, she has risen through the ranks and is widely recognized as one of the best emerging talents in the ladies' game. Melissa has an excellent attitude and works very hard to achieve her goals. I have no doubt she will make us very proud.”
