The McNett Corporation has retained Backbone Media LLC of Carbondale, Colo. to manage its public relations efforts and brand development.

“We are very pleased to retain Backbone Media and their expertise in product placement,” stated Duane McNett, President of the McNett Corporation. “Backbone’s knowledge of the outdoor market and reputation with the media will help us continue to develop brand awareness globally.”

“We are honored to represent McNett,” states Penn Newhard of Backbone Media. Newhard continues, “ReviveX and Seam Grip are but two of their exceptional products that deserve the core following they have earned with the world’s top adventurers. Our goal is to continue to promote to the core while building brand awareness to more general consumers.”