McDavid named Melissa Poole to the newly created position of marketing product manager to support the companys rapid growth of its protective apparel category, which features its patented HexPad technology. Prior to joining McDavid, Poole worked in packaged retail goods in the home decor industry. She also has an extensive sales background in computer technology.
To accommodate its expansive global growth initiatives, McDavid is increasing and restructuring its marketing staff to focus primarily on the continued innovation of its product line.
“Melissa comes to us at a time when we are making dramatic changes in the way we bring products to market,” said Rey Corpuz, director of marketing at McDavid. “We are broadening our sports focus, as well as our channels of distribution. Melissa has a very strong sales and consumer packaged goods background, as well as great knowledge of the retail environment,” said Corpuz.
