McDavid, Inc. announced a new brand identity to reflect the company’s mission to be an essential part of every athlete’s training, motivation and success.
“Our goal was a new look that athletes will relate and respond to and one that reinforces the confidence that McDavid products instill,” said Bob McDavid, president and CEO.
The new brand will be unveiled at the National Athletic Trainer’s Association Annual Meeting and Clinical Symposium June 26 29 in St. Louis. “McDavid has a long-standing connection and collaboration with athletic trainers and we want them to be among the first to experience our new brand,” said McDavid. The company has also launched the brand on its new web site.
McDavid’s new tagline is, “First on. Last off.” This tagline reflects the company’s dedication to superior protection and every athlete’s determination to be the best. “The new brand really allows us to celebrate athletes and demonstrate our deep understanding of how our products help them reach their goals,” said Mary Horwath, McDavid’s vice president of global marketing. “We’ve identified our brand update as ’30 Years New.’ This theme speaks to three decades of McDavid innovation and passion, while pushing forward with a confident voice of renewed energy and attitude.”
McDavid products emblazoned with the new brand identity will debut at major sporting goods retailers in early 2013.
McDavid’s product line includes braces for individual parts of the body, such as knees and ankles, plus protective apparel featuring its patented HEX technology.
