McDavid USA hired Doug Wisner as the new marketing product manager. Wisner joins the Chicago-based company with more than 10 years of product development and management experience in the sporting goods industry.
“Doug stands out as someone who will dive into what we're doing at McDavid and keep our momentum going,” Rey Corpuz, marketing director of McDavid said. “This year alone, we launched a new recovery system for endurance athletes and a snow sport line of HexPad protective performance apparel. Doug's knowledge of sports technology is going to greatly benefit our development moving forward.”
Wisner previously served as a baseball marketing manager, football marketing analyst and market research analyst for Wilson Sporting Goods. Throughout his career, he has developed relationships in the NFL, MLB, NCAA and collegiate institutions; he has created and introduced new lines of product and has been involved with research and development initiatives.
“He fits well into the culture we are building at McDavid as a person and a professional,” Corpuz said. “He's a great addition to the team.”
'McDavid makes athletes take notice with new products and concepts every year,” Wisner said. “I'm looking forward to playing a large role in perpetuating that growth, innovation and excitement.”
