Mavic announced the promotion of Larry Burke to the newly created position of national sales manager for Mavic Inc. Burke will be responsible for managing both aftermarket sales for the USA and OEM sales for North America.  

“Larry brings a decade worth of strong Mavic sales experience to this position,” said Mark Leydecker, Managing Director of Mavic Inc.  “The goal of adding Larry's talents to our aftermarket efforts is to deliver more resources to our sales force and therefore better service to our dealers.”

Burke has been with Mavic since 2000, successfully managing Mavic's North American OEM sales and growing it exponentially during that time.  Additionally, he has been integral to Mavic's international OEM sales efforts based in Annecy, France.

“For the past ten years in OEM sales at Mavic, I've had the great privilege to work with some really incredible people from within the industry,” stated Burke.  “I look at this new position as a way to expand on that with the opportunity to work more closely with our top notch outside sales force and a great network of dealers.”

Burke will continue to work from Haverhill Mass, USA headquarters of Mavic Inc.