The founders of high-end mountain bike maker Maverick LLC have hired David Wisenteiner as VP to improve dealer support so they can continue focusing on design.
Maverick said Wisenteiner was instrumental in improving sales, marketing and customer service at Ellsworth, which sells – among other things – $4,000 curisers. At Maverick, he will focus on “dramatically improving” its dealer support system and increasing the dealer network.
“We found that trying to be intensely innovative and also sell made it so we couldnt focus on either,” says Paul Turner, president of Maverick LLC. “So weve brought in Dave to help grow the business so that Frank and I can focus on some crazy new stuff. The Crank Brothers licensing agreement of the Speedball Seatpost made us realize that we have two ways to grow the quiver of patents that we have collected over the years while allowing the bike business to grow wings and take off, which it has been aching to do for years.”